DID YOU KNOW THAT WITHOUT A BLOG YOU ARE LOSING POTENTIAL CUSTOMERS?

Yes, that's one of the main reasons to create a blog on your website: attract targeted visits with your keywords.

But before this, what is a blog?

A blog is a channel of value content. It brings many benefits that will help to boost your sales funnel.

The key to blog success is the quality of its content, its SEO and its integration into the brand's strategy.

In addition, it is a tool that optimizes communication with your community. For example, you can use your posts to give information about: how to get to your accommodation, activities info during your stay, what to prepare before arrival, how to pack the perfect suitcase, to name a few.

Now that you are clear that your blog is a pillar in your communication and marketing strategy, explain 5 reasons why you should start your blog today:

• ATTRACT TARGETED TRAFFIC TO YOUR WEBSITE

This means, more visits from your target audience thanks to the use of keywords. If you wonder how this works, here an example: Imagine that you are looking for information about your next vacation destination. In your search for the best time to explore the area you are going to visit, you land on a very complete blog on the web, a perfect hotel for you. You continue browsing the hotel website and you like what you read in its content more and more, which you find very useful. Thanks to these contents you have clarified doubts and better programmed your trip. Now that hotel has your confidence and you are more willing to see its rooms, its packages and its options. Now imagine that effect but for your website, it is in your hands to attract that audience or not.

• POWER SEO: MAKE YOUR WEBSITE WORK AUTOMATICALLY FOR YOU

We agree since keywords help you segment your audience and attract your ideal audience. In addition, these same words included in your blog content, as well as other techniques, will help to position your website in search engines. Your blog can mark you as a benchmark for content in your tourist area, for example: Through titles with strategy, quality photos and texts that attract your potential customers.

• GENERATE NEW QUALIFIED LEADS AND ATTRACT POTENTIAL CLIENTS

When you already have all that traffic on your blog reading your content, it's time to turn them into customers. Your content will depend on that: topics related to your industry, form of communication, etc. Not forgetting our final call to action to take those readers to your goal's strategy funnel.

• INCREASE ONLINE BRAND REPUTATION AND VISIBILITY

Once you have a complete and developed blog, you gain the trust of your clients since you can set yourself as a benchmark in the tourist destination. This will add to your online reputation, especially if your blog talks about news and is regularly updated with topics of interest.

• CREATE VALUE CONTENT TO SPREAD ON SOCIAL MEDIA

Thanks to your content you can connect with your audience. In fact, the blog itself does not guarantee success, it all comes from the quality of your content and its relevance.

In conclusion, create quality content on a regular basis, generate value content to your target audience to attract new potential customers.

If you need content ideas download here my 5 keys to create content for your brand.