Blocked creating content from your accommodation blog?
We already know the benefits of having an online presence and we talk about how important it is to have a blog HERE. But we have run out of ideas of what content to post. The content strategy must be clear but it is almost always the same: WORK ONLINE REPUTATION, ATTRACT AND BUILD LOYALTY CUSTOMERS AND INCREASE SALES.
Although we found variants according to the accommodation objectives and the target, there are several content ideas that almost all beach hotels can use.
ANSWER THE QUESTIONS THEY ASK YOU MOST
Check your emails, messages on social media and make a list of the most repeated questions. Topics that are sure to work are those that come up continuously in conversations at reception or those that are asked the team online and offline.
SPREAD THE CONTENT OF YOUR BLOG IN DIFFERENT FORMATS ON YOUR PLATFORMS
PRO TIP: Choose a topic and develop it on the blog. From this same post you can get the script for a video on YouTube, an intro post on Facebook with a link to the blog and Stories on Instagram talking about the blog post. The dynamic is to use different images and videos and schedule everything on different days in your content plan. Thus, it is easy for one content to become 10 new contents for the different platforms.
FOCUS: PROVIDING VALUE INFORMATION AND AWAKENING INTEREST
Here are 10 ideas you can use to post in your blog and then redistribute them through your Facebook fanpage, YouTube channel, and Instagram:
- How to pack for your vacation
- How to get to the hotel: transfers (cross-selling) or public transportation
- Create a perfect daily itinerary as an example
- Educate your international clients about local customs
- Testimonials with photos of your clients
- Create lists of restaurants, places to see, etc.
- Write recipes about local gastronomy
- Interviews with authorities and industry figures
- Tell the story of your accommodation
- Tours in the area (cross selling)
ALL CONTENT MUST HAVE A CALL TO ACTION
With actionable content we create a conversion strategy. It is important to develop link building also, that is, to mention other posts or content with a link to promote navigation through our web.
Now that you have ideas to create relevant content, get to it.
